When it comes to a healthy relationship with your dog, Elevate Canine Academy says it starts with a good foundation. At Armor Interactive, that is how we approach every design concept. Armor was asked to assist with naming the new business as the first block of the foundation, followed with developing the identity and visual marketing platforms.
After the name of the new business was established, Armor executed the development of their new identity mark. Not wanting to elude to any specific breed, careful consideration was applied to the shape and style of the image. The mark was created to show results through discipline and finished with a collar of excellence creating an element that crests the entire logo.