A necessary process of design requires educating our clients on principles beyond just needing a new logo, web design or marketing literature. After inquiring about a new website design, Armor Interactive convinced Jesperson Orthodontics to update their logo as a first step.
After reviewing Jesperson Orthodontic’s logo, we determined that saving a portion of current visual real estate was essential to the success of the new mark. Working from the end results of orthodontic procedures, (uniform, neatly arranged) we hand lettered a font style with similar characteristics to the old logo but designed the new mark with pleasant uniformity and appealing strength.
